November 1 marked the start of a new MLH advertising campaign highlighting a new website – MyPrimary.org – to help members of the community find the right MLH primary care physician for them and make an appointment online.
MyPrimary.org enables patients to search for primary care doctors with matching clinical values by choosing options among eight criteria, including treatment approach, special medical interest areas, size of the primary care team, and office setting.
After entering a zip code, patients are presented with a list of Main Line HealthCare staff meeting their criteria. Patients also have an option to see the entire list of Main Line Health’s physicians.
The ad campaign includes newspaper, web and billboard ads as well as radio (Spotify, B101, Ben FM, WMGK, WXPN and WOGL) and three television spots (Hulu and 6ABC).