Exclusive First Look at Our New Brand Campaign

By Jack Lynch, president and CEO

 

Colleagues,

We all know that Main Line Health is the best place to give and receive care.

This month, we have an exciting opportunity to more powerfully communicate the Main Line Health difference to community members across our region through a Systemwide advertising campaign.

You can get a sneak peek of the campaign here: https://mediasite.mlhs.org/Mediasite/Play/1cdd66d20c8b48d5b500d9c5c59ad4891d

For the first time, we have the opportunity to unite the organization around a bold, singular idea that inspires pride, supports the organization’s strategy and shapes the future of healthcare in our communities. Our goal is to drive business to our hospitals and sites, leveraging the cumulative effect of a System approach and help people see the value of partnering with a health system that is purpose-built to be with you for a lifetime.

The campaign will go live and begin airing in market starting Monday, June 10.

At MLH, we believe that serving our friends, neighbors and communities, as we have for generations, is more than a privilege. It’s an honor. Thank you for your continued commitment to our mission and for living the fundamental belief that that health care is human care.

With appreciation,

Jack

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