By Jack Lynch, President and CEO
Our new Main Line Health brand awareness campaign emphasizes the distinct connection between our team and our communities. We’ve been a part of the Philadelphia region for more than 100 years and—as a result—we’re uniquely positioned to understand the health needs of those we serve—our neighbors, friends and family.
It is with this in mind that I am excited to announce a colorful, engaging and educational programming partnership between MLH and 6ABC called Well Ahead Philly. This partnership offers MLH an opportunity to highlight our experts, programs and services, while exploring health issues that affect Philadelphia and the surrounding communities.
As part of Well Ahead Philly, we’ll have the chance to feature information and content on the top-ranked station and TV news website in Philadelphia to help our region understand why MLH is a choice destination for so many. Each month, watch for commercials and educational segments including our MLH colleagues, and follow along on social media for new blogs and daily health tips. These elements are just another way for us to ensure that MLH remains top of mind in a busy health care space, and allows us to meet patients where they are—at home, on the go and in the community.
Well Ahead Philly officially launches on Monday, July 22, and I am excited to share a sneak peek of the program with you today. I encourage you to check out the program’s website at WellAheadPhilly.com. Each month, the site will be updated with new information about health topics, upcoming Main Line Health events and more. You can also preview our new Well Ahead Philly commercial, which will air several times throughout the month of July on 6ABC.
This is an exciting time at Main Line Health, and I’d like to thank you for your ongoing support. It is because of the work each of you do every day that we can claim that health care is human care.